Trademark, Copyright, Internet & Advertising

Our team counsels individuals and companies of all sizes on every step of the trademark life cycle, including clearance, use, registration, examiner’s reports, policing, and enforcement. We build cost-effective protection strategies globally and manage portfolios of every size with seamless transitions. We advise on global filing strategies across the Madrid Protocol, EUTM, OAPI, and other multijurisdictional systems. Our team also advises clients on trade dress, nontraditional marks (including sound and motion marks), and freedom to operate assessments for ad copy and short-term uses, as well as roadmaps that help clients and their marketing teams build evidence of acquired distinctiveness.

We advise clients on all aspects of internet and domain issues, including buying and selling, securing, investigating, challenging, and transferring domains worldwide. Our team has deep experience in domain name arbitrations under the Uniform Domain-Name Dispute-Resolution Policy (UDRP), the auDRP, and litigation under the U.S. Anti-Cybersquatting Consumer Protection Act, often employing a global approach to these distinct proceedings and using worldwide trademark rights to find creative resolutions as companies establish or evolve their brand presence.

We help clients with all aspects of copyright protection, enforcement, and defense, including protection strategies, registration, monetization, and enforcement. Focused on clients’ business goals, we provide practical guidance on the risks and benefits of available strategies. Our team, which includes experienced, adaptable, and strategic counselors and litigators representing clients of all types and sizes in a variety of industries, is particularly adept at managing complex and high-volume registration and enforcement programs, and rate-setting and litigation strategies.

Clients rely on us to develop and implement global IP monitoring, investigation, and enforcement programs. We partner with our clients to monitor domestic and international watch notices and develop systematic enforcement programs to reduce the risk of brand dilution and consumer confusion presented by worldwide trademark filings. When common law infringement issues arise, we detect, investigate, and address issues through deployment of an arsenal of enforcement options that includes cease and desist programs, alternative dispute resolution programs, civil litigation, and criminal referrals.

We help clients protect, enforce, and defend their IP rights worldwide with strategies tailored to their business goals, risk tolerance, and enforcement priorities. Our approach emphasizes practical, efficient, and proportional resolutions, whether through negotiated settlements, targeted enforcement programs, or litigation when necessary. We have secured substantial settlements and judgments for clients and handle trademark, trade dress, copyright, consumer law and unfair competition, false advertising, domain name, gray market, and anti-counterfeiting claims at every stage, including ex parte seizures, preliminary injunctions, trials, and appeals.

We also protect clients’ trademark portfolios through U.S. Trademark Trial and Appeal Board (TTAB) proceedings, achieving favorable outcomes on summary judgment and final decisions. Our guidance has helped clients avoid significant litigation costs. We also handle domain name arbitrations under the Uniform Domain-Name Dispute-Resolution Policy (UDRP) and litigation under the U.S. Anti-Cybersquatting Consumer Protection Act, often using global trademark rights to pursue creative, business-focused resolutions.

We partner with clients to best maximize returns from their IP portfolio, assisting in the protection, development, commercialization, licensing, assignment, and sale of IP rights and assets. Our depth of experience across numerous jurisdictions and industries helps us provide strategic commercial advice at the beginning of the life cycle, from agreements for research funding and grants, R&D consulting, collaboration agreements, non-disclosure agreements, and technology development and licensing agreements. Our team also has experience negotiating and drafting commercial contracts, agreements and licenses for outsourcing and other service provision agreements, IP assignments, technology acquisitions and sales, joint ventures, franchises, supply and distribution contracts, strategic relationship agreements, service agreements, major projects, agency arrangements, and manufacturing agreements.

We assist clients ranging from global companies to startups with identifying and defining trade secrets, negotiating trade secret licenses and other transfers, and establishing measures and programs for protecting trade secrets and other confidential information. Our team also has significant experience handling trade secret disputes from prelitigation dispute work, temporary restraining orders, and preliminary injunctions to trial and appeal.

We work with in-house legal and marketing teams to help ensure their advertising and marketing efforts are met with success as they plan and execute cutting-edge digital, broadcast, and print communications, packaging, social media, promotions, product launches, and related campaigns. Our team advises on IP ownership of advertising and related materials; conducts advertising copy and labeling reviews; and regularly audits ad copy, marketing materials, websites, software applications, and labeling for false advertising, claim substantiation, regulatory compliance, IP infringement, and rights of privacy and publicity. We also counsel on the application of consumer protection, IP laws, and other regulatory regimes applicable to advertising and marketing, including the need to ensure environmental claims can be validated.