Advance is our NewLaw division - a global team of lawyers, legal analysts, project management professionals and technologists delivering innovative, technology and AI-enabled legal services to clients across the world.
Legal teams today face an impossible trifecta: delivering at speed, scaling on demand, and staying on budget, all while maintaining the highest quality. At Ashurst Perkins Coie, we rise to that challenge.
The ever-increasing volume of data presents evolving risks and cost pressures. You need transparent, trustworthy, and defensible solutions. That’s where we come in, merging legal insight with next-generation technology.
Our approach is simple, but transformative. Drawing on deep experience in advanced legal solutions, managed services, legal operations and flexible legal resourcing, we work seamlessly with our legal advisory and risk consulting teams to deliver holistic, tailored outcomes for your most complex legal needs. We manage risk and costs, anticipate issues, and deliver pragmatic strategies that advance your long-term objectives.
We invest in digital tools, best-in-class AI platforms, and the latest process design methodologies, driving measurable results for your business. Our combined experience across legal, consulting and delivery enables us to put advice into action, bringing innovation and tangible benefits to your business, clients and customers.
"The Advance leadership team is one of the best we work with. Under the leadership of Hilary Goodier, the management team really are market leaders when it comes to how work is delivered, where work is delivered and what technology is used to deliver it."
"They consistently delivered very high service levels with rapid, reliable responsiveness and effectively bridged multiple time zones across deployed offices to support continuous progress on a demanding global program."
Band 1 – Law Firm LPO, Chambers and Partners NewLaw Guide – 2026
What this means for you:
- Tailored solutions designed around your unique needs.
- Cutting-edge technology and digital tools that save you time and money, while delivering compelling value.
- Strategic support to resolve immediate challenges and keep up with rapid changes, future-proofing your business.
- The trust and confidence of working with a global law firm recognized for its deep knowledge and experience.
"It is not possible for Ashurst to be held in any higher regard in [the bank] for its AI positioning and engagement."
Major Global Investment Bank
“What they're doing is miles ahead of other firms.”
International Infrastructure Group
-
Advanced Legal Solutions
Read moreAdvanced Legal Solutions
You need to deliver complex, high-volume or resource-intensive work, fast, and without compromising quality. We combine cost-effective, flexible and scalable resourcing with cutting-edge technology, process design, and project management to drive efficiencies and improve delivery across a full range of contentious and transactional matters.
Our team helps clients navigate eDiscovery for complex litigation and investigations, leveraging technology and generative AI to manage, analyze and protect vast volumes of data. We also provide strategic guidance on data governance, discovery strategy and risk mitigation, ensuring compliance and cost-effectiveness throughout every phase of the process.
We also provide support on M&A transactions, loan portfolio acquisitions, real estate ventures, capital markets and high-profile infrastructure projects, including integrated, end-to-end outsourcing solutions for contract review and due diligence. Wherever possible, we deploy technology solutions, including AI, to increase efficiencies, to provide you with high-quality outputs and minimize your legal spend.
-
Legal Managed Services
Read moreLegal Managed Services
You need an extension of your in-house legal team that delivers efficient, quality-assured, end-to-end outsourcing solutions freeing your resources to focus on more strategic work.
-
Legal Operations
Read moreLegal Operations
Large or complex matters demand greater efficiency, transparency and cost certainty. Our Legal Operations team delivers exactly that through legal project management and process improvement techniques and can also support your own legal operations and transformation agenda.
-
Flexible Legal Resourcing
Read moreFlexible Legal Resourcing
Access our extensive network of highly experienced contract lawyers and paralegals with the right expertise for your short- to medium-term requirements, through our flexible resourcing solution, Reach. We have an extensive network of legal talent ready when you need them.
Advance's recent recognitions
Band 1 – Law Firm LPO Global
Chambers NewLaw Guide 2020 – 2026“Accelerator” at the Frontier of AI
The Lawyer’s Innovation Map 2026 – UK LegalWinner
Most Innovative Law Firm in Asia-Pacific (Headquartered outside APAC)
Financial Times Innovative Lawyers Awards APAC 2025Winner
Innovation in Improving Client Experience
Financial Times Innovative Lawyers Awards Europe 2024Elite Law Firm for AI Integration
Chambers Associate Satisfaction Survey 2026Winner
Innovation in Strategic Direction
Financial Times Innovative Lawyers Awards Asia-Pacific 2026Winner
Most Innovative Law Firm in Asia-Pacific (Headquartered outside APAC)
Financial Times Innovative Lawyers Awards APAC 2024
