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INITIATIVES AND TRENDS

Artificial Intelligence

Helping clients build and harness AI, while managing risk and navigating change

Steering the legal and tech revolution

The world is undergoing a technological transformation with AI at its core, reshaping how organizations operate, compete, and deliver value. Its scale and pace are unprecedented as the technology expands from targeted initiatives to enterprisewide transformation.

AI is reshaping industries, creating new ones, and radically altering how many things get done. For instance, in financial services, it is enhancing fraud detection, credit decision-making, and compliance monitoring. In energy and infrastructure, it is driving demand for data centers and reshaping how power, data, and risk are managed across projects. And the technology sector leads in developing and scaling AI technology itself, as well as building myriad ways to embed it in products, platforms, and services, accelerating the development and commercialization of solutions, sprouting AI native startups and driving record levels of capex investment and M&A activity.

The regulatory landscape is evolving in response to these developments. Legal frameworks are being reshaped across jurisdictions as the impacts of technology become evident and expectations rise around governance, transparency, fairness, and accountability. Governments around the world are grappling with how to regulate AI, with some seeking frameworks that support innovation while ensuring appropriate safeguards against harm.

As organizations develop and deploy AI, they must align their risk and governance frameworks with the emerging expectations and regulations. They must also recognize that these are no longer discrete technology issues. These challenges are multifaceted, spanning data, privacy, emerging AI laws, commercial contracts, IP, consumer protection, online safety, employment, competition, and antitrust issues, which create new and significant levels of enterprisewide legal and operational risk and complexity.

Opportunities and challenges

  • Opportunities to improve efficiency, develop new products, and accelerate access to new markets through AI and digital technologies
  • Increased regulatory fragmentation, with overlapping and sometimes conflicting requirements across jurisdictions
  • Greater scrutiny of AI use, including bias, fairness, explainability, and accountability
  • Rising litigation and enforcement risk, particularly around data use, AI outputs, and consumer impact
  • Challenges in managing data quality, access to content for training and use, and cross-border data flows at scale
  • Complex allocation of risk and liability across vendors, partners, and supply chains

How we can help

Stemming from our real-world experience advising hundreds of clients at all levels of the AI stack—from foundation model builders and app developers to app deployers and companies seeking to implement third-party AI tools into their workflows—we know what it takes to position clients for success in the fast-paced world of AI development and adoption.

We provide strategic, actionable guidance that integrates the varied disciplines and skill sets needed to advise on AI. We navigate the rapidly expanding volume of new laws specific to AI around the world and the long-standing laws that also apply. We anticipate future developments to help clients build now for the future. Our legal acumen is complemented by a deep understanding of the technology. We are comfortable engaging directly with complex technologies, and our team includes lawyers with advanced degrees and technical experience in AI and machine learning coding and development.

Empower

We empower our clients to build and harness AI effectively, supporting the full life cycle, including development, deployment, use, investment, and defense of legal challenges.

Advise

Our team advises on adoption of AI for higher-risk purposes or in regulated industries, including intersections with antitrust, civil rights, consumer protection, financial services, healthcare, privacy, and employment law.

Enhance

We use AI across our firm globally to enhance client outcomes by strengthening the insight, speed, and consistency of our advice, and by offering tailored solutions.

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