The Persuasion Occasion

About the Series

Hosted by Ashurst Perkins Coie Consumer Products and Service litigators David Biderman and Jasmine Wetherell, each episode features a conversation with noted professionals about achieving success in disputes and negotiations.

• Mastering Courtroom Persuasion and Oral Advocacy with John Snow | 07.21.2026

• The Emotions of Negotiation with Attia Qureshi | 06.30.2026

• Emotional Rescue: Max Bevilacqua and the Power of Human Connections in Negotiations | 06.04.2026

• Gitane De Silva | Negotiating Trade Agreements | 04.07.2026

• Andy Prisco | Founder of Jumpstart Mastery | De-Escalation, Self-Regulation, and What Really Works When Emotions Run Hot | 03.12.2026

• Ken Lopez of Persuadius Explains What Actually Persuades a Jury | 02.24.2026

• Negotiation Is a Human Process: Strategies from John Lowry | 07.01.2025

• The End of Trauma: What Resilience Really Looks Like with Dr. George Bonanno | 06.17.2025

• The Psychology of Persuasion: Lessons from FBI Negotiator Melissa Fortunato | 05.27.2025

• The Power of Connection: Hostage Negotiation Lessons for Everyday Influence With Scott Tillema | 04.22.2025

Editorial Disclaimer

Some of this content was published prior to the Ashurst Perkins Coie combination on June 29, 2026. For more information, see the disclaimer.