Persuasion Occasion | Mastering Courtroom Persuasion and Oral Advocacy with John Snow

David and Jasmine discuss the art of courtroom persuasion with John Snow, author of Rules to Speak By, setting forth 10 key rules of advocacy and providing transcripts and examples from real trials illustrating these points. John’s book is short, concise and very readable--the Strunk & White version of an advocacy handbook. He incorporates lessons he has learned from lawyers, judges, behavioral scientists and even musicians, and John combines cognitive psychology with real-world courtroom examples.

John explains why effective advocacy is a skill that can be learned rather than an innate talent. He shares practical strategies for connecting with juries, structuring persuasive arguments, using visuals effectively, and understanding the psychology behind communication. Our conversation explores how preparation, storytelling, audience awareness, and deliberate practice can help lawyers strengthen their courtroom presence and become more confident, compelling advocates.

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