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Overview
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Experience
Introduction
Eric offers tailored, well-informed federal tax guidance to a wide range of business clients.
Eric Ashcroft focuses on a variety of federal income tax matters. He counsels clients on the federal income tax consequences of a wide range of complex business transactions, with experience advising strategic acquirers, private equity sponsors, venture capital funds, emerging growth companies, public and private issuers of debt and equity, and high net worth individuals.
Eric’s background includes working at another international law firm and serving as a law clerk for both Judge J. Clifford Wallace of the U.S. Court of Appeals for the Ninth Circuit and Chief Justice Matthew B. Durrant of the Utah Supreme Court. Eric finished near the top of his class in law school while serving as the lead note and comment editor of the BYU Law Review, and he graduated from the Master of Accountancy Tax program at Brigham Young University's Marriott School of Management.
Education & credentials
- Brigham Young University, J. Reuben Clark Law School, J.D., summa cum laude, Order of the Coif, Lead Note and Comment Editor, BYU Law Review, 2012
- Brigham Young University, M.Acc., Tax, highest distinction, 2012
- Utah State University, B.S., Accounting; Finance; Economics, magna cum laude, 2009
- Washington
- Goldman Sachs, Associate, 2015
- O’Melveny & Myers LLP, Summer Associate, 2011; Associate, 2012-2014
- Hon. J. Clifford WallaceU.S. Court of Appeals for the Ninth Circuit
- Chief Justice Matthew B. DurrantSupreme Court of Utah
Professional recognition
Recognized by Best Lawyers: Ones to Watch for Tax Law, 2022-2026
Represented Crocs Inc.
Represented Crocs Inc. in a Rule 144A / Regulation S offering of $350 million aggregate principal amount of its 4.250% senior notes due 2029.
Hydrofarm Holdings Group, Inc. Acquisition of Aurora Innovations Inc.
Represented Hydrofarm Holdings Group, Inc. in the acquisition of Aurora Innovations, LLC (formerly Aurora Innovations Inc.), Aurora International, LLC (formerly Aurora International, Inc.) and Gotham Properties LLC, an Oregon-based manufacturer and supplier of organic hydroponic products with locations in the United States and Canada.
Deschutes Brewery Asset Purchase
Represented Deschutes Brewery, Inc. in its acquisition of certain assets of Alein industries LLC (f/k/a Boneyard Beer LLC).
Represented Les Schwab Tire Centers
Represented Les Schwab Tire Centers, a 68-year old family-owned business and leading tire retailer and service center operator, in its sale to Meritage Group.
Sale of AdvisorEngine
Represented AdvisorEngine in its sale to Franklin Templeton. AdvisorEngine is a digital wealth platform and provider of technology and consulting services to more than 1,200 financial advisory firms in the United States that manage over $600 billion in assets.
Hunter Communications, Inc. Sale
Represented Hunter Communications, Inc. in its acquisition by Grain Management LLC.
Acquisition of CityBase, Inc.
Representation of CityBase, Inc. in its sale to GTY Technology Holdings Inc.
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News Perkins Coie Advises Avalara on Acquisition of Versori
March 09, 2026
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News Perkins Coie Promotes 29 Lawyers to 2026 Partner Class
November 14, 2025
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