Samantha Kepler

Samantha Kepler is the managing director of Ashurst Perkins Coie’s NewLaw practice and a recognized leader in legal technology. Based in San Francisco, she brings nearly 20 years of law firm experience, rooted in high-stakes, data-heavy eDiscovery, to build innovative, tech-driven approaches for handling complex client matters across all practice areas. 

As head of the firm’s Legal Technology Advisory pillar, Sam translates her deep discovery background into scalable, firmwide solutions driven by analytics, data transformation, and generative AI. She designs strategies that balance risk management with optimized profitability and elevated client service. Directing a multidisciplinary team of technologists, Sam streamlines complex, data-intensive matters to safeguard enterprise value. Well-regarded for her experience, she frequently speaks at industry events and serves on legal technology advisory boards.