As state-level extended producer responsibility (EPR) mandates transition from policy to active enforcement, packaging design has officially shifted from a marketing choice to a critical legal priority. This session delivered actionable strategies to help teams navigate overlapping state frameworks, maintain compliance, and mitigate exposure to both regulatory enforcement and consumer litigation.
The session covered:
- The U.S. EPR Landscape: A concise overview of fast-moving state mandates, reporting timelines, and how to navigate a fragmented, state-by-state regulatory framework.
- Overcoming Operational Hurdles: Best practices for data collection, working with producer responsibility organizations, and aligning internal cross-functional teams.
- California’s SB 343 & Packaging Laws: A review of truth-in-labeling laws that restrict the “chasing arrows” symbol and other recyclability claims.
- The Rise of Greenwashing Litigation: An analysis of the surge in consumer litigation targeting on-pack sustainability imagery and environmental claims.
- Tactical Portfolio Defense: Actionable strategies to protect your brand from enforcement, mitigate litigation risk, and future-proof packaging design.
