Perkins Coie was proud to sponsor the 2025 ANA Masters of Advertising Law Conference, November 3-5 in Chicago.
Partner Meredith Halama and Counsel Katie Cramer spoke on a panel titled "Navigating Privacy in Ad Tech: Opportunities, Challenges, and Innovations Across the Ecosystem" on Monday, November 3. This session explored how the use of personal data in ad tech creates both significant opportunities and complex legal challenges for companies across the advertising ecosystem. Attendees gained valuable perspectives on trends, safeguards, and innovations being pursued by advertisers, publishers, and intermediaries as they navigate the rapidly evolving landscape of U.S. privacy laws.