SEATTLE (October 16, 2025) - Perkins Coie is pleased to have advised Fair Holdings, Inc., in its definitive agreement to acquire TrueCar, Inc., one of the most recognized and trusted automotive digital marketplace brands, in an all-cash, go-private transaction at $2.55 per share, or an equity value of approximately $227 million based on current basic shares outstanding.
Fair Holdings is an entity led by TrueCar founder Scott Painter. The transaction is expected to close in the fourth quarter of 2025 or early 2026, subject to satisfaction of closing conditions. For more information, see TrueCar’s announcement here.
The Perkins Coie M&A advisory team was led by partners Troy Foster, Gina Eiben, Bryan Smith, and Lisa McGimpsey, counsels Numaan Deen and Min Woo and associate Golnaz Camarda.
