SEATTLE (January 30, 2026)—Perkins Coie is pleased to have advised Fair Holdings, Inc. in connection with its acquisition of TrueCar, Inc. in a take-private transaction. Fair Holdings is led by TrueCar’s founder, Scott Painter, and backed by a group of strategic investors.
TrueCar, one of the most well-known and trusted online automotive marketplaces, will look to expand its relationships with dealers and manufacturers in this next phase of the business. The transaction, originally agreed to in October 2025, was valued at $227 million. See more information on the transaction here.
The Perkins Coie team was led by partners Troy Foster, Gina Eiben, Chris Hall, and Micheal Herrera. Numaan Deen, Paul Ford, and Marissa Madrazo rounded out the team.
